Head of Merchandising Strategy & IM

Oakland, California, United States · E-commerce expand job description ↓


Babylist is looking for a Merchandising leader to own merchandising strategy and inventory management for the Babylist Store. This person will lead by setting top-down financial targets, conducting pricing and assortment gap analyses, and translating company wide goals into actionable category specific goals for the merchandising, planning, and inventory management teams. This leader will also coach and develop the ecommerce team - blending category management best practices from traditional retail with the data driven speed and nimbleness of a start-up.


What You’ll Do

  • Develop strategic plans which will require nuanced, category-level strategies that focus on optimizing assortment, merchandising, and pricing
  • Manage your talented, ambitious team. We need a leader who can develop raw talent and utilize personnel effectively to drive initiatives forward
  • Build relationships with, negotiate with, and influence vendors, which in turn creates long lasting partnerships with suppliers
  • Assess performance with regular analytical deep-dives into performance to identify what is and is not working and then pivoting accordingly
  • Leverage Babylist’s unique consumer behavior and purchase data to spot opportunities to expand and optimize the store’s assortment - brands, products, price points, and categories

How You'll do it

  • Drive data insights into action and guide strategic planning
  • Develop strategic points of view, build plans, execute and drive profitable growth
  • Collaborate with key cross-functional senior stakeholders in pricing, product, site merchandising, operations, marketing, and inventory to drive merchandising strategy
  • Improve profits through strategic supplier relationship management, ensuring we are competitive in the marketplace on pricing/economics
  • Direct catalogue expansion, including identifying selection gaps, prioritizing new vendor relationships and building direct relationships with key suppliers
  • Develop the ecommerce merchandising, planning, and buying team at Babylist

What You’ve Done

  • 7 to 15 years relevant experience, preferably in management consulting or e-commerce merchandising
  • Proven track record of hiring and leading teams, taking ownership and driving results
  • Ability to develop and articulate strategy and perform tactically
  • Passion for large data sets to drive strategic insights
  • Versatile performer, capable of adapting as data-led insights evolve
  • Ability to multi-task and work well within a dynamic organization
  • Prior experience in a high performance, fast-paced industry
  • Comfortable in technology-driven business environment


Babylist is the premier platform for expecting and new parents. We offer our users tools and resources that include a anything-and-everything baby registry that offers our users the benefits of both a specialty retailer and an everything-store marketplace, expert editorial guides and content, and unique insights on new parent trends. We’re rapidly transforming the Baby landscape and have become the go-to solution for millennial parents. In 2018, over 1.8M people gave over $200m in gifts on the Babylist platform.

Why You Will Love Working at Babylist:

* We get stuff done

* We have a real impact on people’s lives

* We're passionate about our users and we genuinely appreciate them

* We work at a sustainable pace for long-term success (yes, we’re profitable)

*We are growing and have meaningful opportunities for career advancement

* We’re a technological and data-driven business

* We are doers, but also thinkers

* We believe in autonomy and reward taking initiative

* We have smart, experienced leadership that is always open to new ideas


* Competitive pay

* Competitive health benefits including medical, dental, and vision

* 401(k), FSA plans and disability insurance

* Flexible, paid parental leave policy

* Easy access to BART including commuter assistance

* We work at a sustainable pace. In general we don’t work late or on weekends and most employees WFH every Wednesday.

If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply.

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